Under SPARROW’s Media Watch project we collect many print-ads which have double meaning texts, which turn the woman into the product being marketed, which stereotype women and men into desirable and sturdy categories. Chosen for this section are some general ads.

In the first one a woman is willing to do anything — even that — all for a gold pendant.

In the second one what is being advertised is a dot com concern. The ad asks you if you are looking for best products, and the best products they can think of are a woman’s breasts. And they come cheap.

In the third and fourth what is being sold is only a bathroom fitting. Difficult to guess that considering the woman is all contorted probably trying to become a faucet or a towel-hanger.

The last two ads speak for themselves.